The Massachusetts Division of Fisheries is implementing a Seafood Marketing Program to increase consumer awareness of locally sourced seafood. The program aims to increase the public’s knowledge about the health benefits of local seafood, raise awareness for the importance of the commonwealth’s fishing industry on the local economy, and increase consumer demand for locally sourced seafood. This program is committed to long-term viability of the state’s commercial fishing industry and the promotion of sustainable harvesting practices. It includes plans to develop promotional and educational tools through public outreach, market research, and social media. Learn more from the Massachusetts Division of Fisheries here!